THE FEELING IS REAL
Client: Generall Mills
Agency: Dentsu US
Role: Creative Director
For generations, Totino’s Pizza Rolls has been a go-to snack for teens: crispy, convenient, and consistently in rotation at home. But in this campaign we lean into something deeper: not just that teens enjoy Totino’s, but that their connection to it feels meaningful. “The Feeling Is Real” taps into the intensity of teenage emotion to tell a relatable, culturally grounded story – one that reflects both teen behavior and the realities of family decision-making.
VERY BRAVE - GENERAL MARKET
GONE - GENERAL MARKET
LIPS - GENERAL MARKET
VERY BRAVE - SPANISH MARKET
GONE - SPANISH MARKET
