Chill it ft. Daddy Yankee
Client: Sprite
Agency: GUT Buenos Aires
Role: Senior Copywriter
To connect with Generation Z through the power of music, we teamed up with the ultimate reggaeton icon, Daddy Yankee, for Promo Chill. This campaign encourages young people to take a break, refresh their body and mind with a Sprite, and enjoy life’s moments without pressure. As an artist who bridges generations, Daddy Yankee embodies the spirit of relaxation, fun, and energy—perfectly aligning with Sprite’s refreshing vibe. The promo offered unexpected prizes and a unique experience, reinforcing the brand’s message of pausing, unwinding, and embracing true refreshment.
