The Christmas Reward
Client: Mercado Pago
Agency: GUT Buenos Aires / Sao Paolo / México City
Role: Senior Copywriter
Latin America, with the highest inflation rate in the world, is a place where people often face economic struggles. Finding money here is a real blessing, so giving it back is rare and noteworthy. That's why we launched a campaign to honor those who returned lost wages by seeking out these good Samaritans before Christmas. We invited them to share their stories and surprised them by depositing the same amount they had returned into their Mercado Pago accounts, the region's leading virtual wallet.
