With the upcoming Women's World Cup 2023, we wanted to highlight our commitment to women's soccer and our new sponsorship of the tournament. That’s why, using AI, we developed a story where each frame is different from the other—because things are always shifting—but together, they prove that whatever the odds, the unthinkable is achievable. And the more we strive for it, the more it will continue happening. This was part of a strategic campaign aimed at engaging key stakeholders and CEOs, reinforcing our brand’s role in driving meaningful change in sports and beyond.