CULINARY SATISFACTION
Client: Heinz → Heinz Frito
Agency: GUT Buenos Aires
Role: Creative Director
GUT Amsterdam’s first campaign for Heinz Netherlands positioned Heinz Frito as the secret weapon for home cooks needing a little help in the kitchen. Shot remotely, the campaign used humor and relatable cooking fails to show how Heinz Frito instantly elevates everyday meals—bringing flavor and satisfaction to any dish, any day of the week.
