Quilmes 6.175
Client: Quilmes
Agency: GUT Buenos Aires
Role: Creative Director
With Qatar 2022 fever still intact, we came up with an idea so that all Argentines can feel the sensation that only the players experience when lifting the World Cup. We sold it to the most traditional beer brand in the country with a lot of history related to our soccer, we designed and produced a run of 6.175 kg beer bottles, exactly the same weight as the trophy. A limited edition that launched asking fans on social media: what would you give in return? And we ended up getting all kinds of crazy offers. The best ones got their heavenly reward.
