Quilmes 6.175
Client: Quilmes
Agency: GUT Buenos Aires
Role: Creative Director
With World Cup fever still burning, we gave every Argentine the chance to feel what it’s like to lift the trophy—by creating beer bottles that weigh exactly the same as it. For Quilmes, the country’s most iconic football-loving beer, we launched this limited edition with one question: What would you give in return? The internet went wild with offers, and the best ones earned their heavenly reward.
