From The Legend To The Promise
Client: Globant
Agency: GUT Buenos Aires
Role: Creative Director
In June 2024, rumors of an Argentine return to Formula 1® after 23 years began to swirl. Backed by Globant—an Official F1 Sponsor and firm believer in the future—young Franco Colapinto was about to debut. To mark the moment, we used AI to create a powerful surprise: a message from the greatest driver of all time, sent from the afterlife. As Franco took the wheel, we went viral, and the hearts of an entire nation roared.
