In June 2024, the first rumors emerged about the possible appearance of an Argentine kid in Formula 1® after 23 years. An unknown, whom Globant had been supporting for some time, because this digital solutions company dreams big, bets on the future and had just become an Official F1 Sponsor. Therefore, as soon as the rumors became a reality, we knew we had to do something special. In less than 48 hours, supported by AI, we did something totally unexpected that went viral. The day Franco Colapinto made his debut, he received a unique piece of advice sent by the greatest driver of all time from the afterlife, and the hearts of an entire country of motorsport lovers roared.