Total Connection
Client: Personal
Agency: GUT Buenos Aires
Role: Senior Copywriter
In this campaign we showed in a fresh and creative way how having “Total Connection” transforms our daily lives. Through characters that speak directly to the camera as a statement, we highlight insights of this new era: working from home or from the roof of your home is a success, when we move out the modem is more important than the couch, and now we can even try on clothes online, but we can't decide on what to purchase as in the physical store. Because with free GB to share from the cell phone without spending data plan, we always stay connected. We carry this message everywhere with TV, radio, public roads, digital and networks, powered by content creators.
