Blind Love
Client: Movistar
Agency: Wunderman Thompson / Dhélet Y&R
Role: Senior Copywriter
The rise of virtual sex during the pandemic led to an increase in non-consensual sharing of intimate images. This caused serious psychological damage in Argentina, the country with the longest quarantine in the world. Therefore, on February 14, we launched a campaign disguised as a typical Valentine's Day story to raise awareness about the dangers of sending intimate content without permission and reflect on the conscious use of cell phones, while offering support to those affected by the issue.
