Peace Delivery
Client: Mercado Libre
Agency: GUT Buenos Aires / Sao Paulo
Role: Creative Director
In the days before the Copa Libertadores final between Boca and Fluminense, violent clashes between hooligans reignited the historic rivalry between Argentina and Brazil. Amid rising tension, we uncovered a surprising story in just 48 hours: Pablo Cardozo, an Argentine and lifelong Boca fan, has lived for over 15 years inside Christ the Redeemer—Brazil’s most iconic symbol. With this real-life twist, Mercado Libre shifted the conversation, showing how football can transcend conflict and bring even the fiercest rivals together.

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