My Country
Client: Mercado Pago
Agency: GUT Buenos Aires
Role: Senior Copywriter
In a documentary-style approach, this campaign showcases how Mercado Pago has become an essential part of daily life across Argentina. From north to south, people have naturally embraced the financial app, even recreating its logo on handmade signs to indicate they accept it. Featuring real stories, the spot highlights how the region’s largest digital wallet allows users of all ages to buy anything, anywhere. Set to the famous song "Juntos a la Par", it reinforces the idea that this brand has always been by the people, making digital payments a seamless part of their lives.
